Clara Choi
Manager
B2B Tech PR Specialist
Clara is a versatile strategic PR and communications specialist with a strong knack for expanding media relationships through compelling storytelling. She excels at translating complex technical solutions and products from tech and IT enterprises into engaging, story-driven narratives.
Her expertise spans both dynamic, innovative start-ups (such as LionRocket, Wirobotics, Xreal, and Lucent Block) and global tech giants (including Salesforce, Dassault Systèmes, Palo Alto Networks, Universal Robots, Stratasys, and Omdia), spearheading their domestic PR strategies and shaping core corporate messaging.
Key Experience
Throughout her career, Clara has deeply engaged with cutting-edge technological domains—ranging from AI, Cloud, and XR to Robotics. She possesses a rare technical fluency that allows her to deconstruct intricate enterprise software, hardware systems, and decentralised applications, turning them into high-impact media stories.
She has orchestrated comprehensive communications and product launches for global enterprise leaders like Salesforce, Dassault Systèmes, and Palo Alto Networks, while simultaneously driving hyper-growth visibility for pioneers in immersive hardware (Xreal) and AI/generative media (LionRocket).
In addition to her corporate tech background, Clara possesses robust public sector communication experience. She has overseen global communications with prominent domestic ministries—such as the Ministry of National Defence, the Ministry of Climate and Energy, and the Ministry of Land, Infrastructure and Transport—as well as major international organisations including the UN, UNFCCC, IPCC, and NATO. In these roles, she has successfully directed and managed publicity and execution for large-scale, high-profile events.
Core Expertise
· Strategic Storytelling & Media Relations: Crafting tailored narratives that resonate with target audiences while cultivating deep-rooted, trusted networks across national, economic, and vertical technology publications.
· Cross-Industry PR Leadership: Successfully navigating diverse communication landscapes, seamlessly balancing agile start-up ecosystems, global enterprise technology, and public-sector diplomacy.
· Large-Scale Event & Public Diplomacy Management: Directing comprehensive communication programmes and high-impact PR campaigns for government bodies and international organisations.