Joan Heo

Manager

Integrated Communications & Brand PR Professional with 14 Years of Experience

Joan is a Manager at HyperM, with over 14 years of experience in developing and executing integrated communications strategies spanning PR, digital, and IMC for global and Korean B2C and B2B companies.

Previous Experience

• Extensive experience leading brand launches, market expansion, and brand positioning for leading brands including Dyson, Sony, and HYBE IM

• Proven expertise in connecting media relations with digital content, influencer marketing, consumer campaigns, and major industry moments to deliver integrated communications and issue management

Areas of Expertise

• Integrated Communications & Brand Strategy: Brand positioning, new product and service launches, market expansion, and integrated PR·digital·IMC strategies

• Media & Digital Communications: Media relations, content, influencer partnerships, and consumer campaigns across multiple communications channels

• Issue & Crisis Management & Global Communications: Corporate and brand risk management, crisis communications, and market entry and localization strategies for global brands in Korea