Danny Shin
Executive Director
B2C Integrated Marketing Executive with 20 Years of Experience Across Broadcast, Media, and Entertainment
Danny Shin is a hands-on integrated marketing professional with 20 years of experience across broadcast, media, entertainment, and edtech. Having served as Co-Founder and COO of a digital platform venture and led campaigns at Ketchum Korea, he brings a rare combination of content production expertise and business operations insight — built not in the boardroom, but on the ground.
Core Expertise
Where others plan, Danny delivers. Rooted in his background as a content producer (PD), he specializes in taking brand briefs from concept to execution — orchestrating creative production, talent partnerships, and multi-channel media deployment with speed and precision. His strength lies in getting things done: on time, on budget, and on brand.
Key Experience
Danny has executed integrated B2C campaigns for a diverse portfolio of global brands, spanning AI service education campaigns for global tech companies, celebrity marketing campaigns for global home appliance brands, and full-channel product launch campaigns for global consumer brands — including AI-branded content production integrated across YouTube, radio, OOH, and commerce platforms. His entertainment industry background — encompassing artist partnership marketing, channel content production, and OOH advertising — gives him a distinctive edge in leveraging cultural content to drive brand impact and commercial results.
Career Background
A graduate of Yonsei University with a Bachelor’s degree in Mass Communication and a Master’s degree in Advertising and Public Relations, Danny combines academic grounding with a track record of campaigns that move the needle — from awareness to revenue.