Kyle Song

Manager

A digital marketing professional with approximately 10 years of experience in digital marketing and business operations, specializing in data-driven performance marketing strategies that help global brands enter the Korean market and drive business growth.

Develop and execute performance marketing campaigns across major digital advertising platforms, including Meta and Google.
Adapt digital marketing strategies to the Korean market based on local market dynamics and consumer behavior.
Improve advertising performance and return on ad spend (ROAS) through KPI-driven analysis and campaign optimization.

Key Clients & Achievements

  • Develop and execute Meta and Google performance marketing strategies to support global brands entering the Korean market.
  • Experience in e-commerce marketing and business operations across major platforms, including Coupang, 11st, and LG Lifecare Mall.
  • Drove sales growth through mobile marketing, brand campaigns, and promotional initiatives.
  • Expanded sales channels and improved revenue and profitability through strategic platform partnerships and product integration.

Areas of Expertise

  • Meta & Google Performance Marketing
  • Korean Market Entry & Digital Marketing Localization
  • Data-Driven Advertising Analytics & ROAS Optimization
  • Digital Advertising & Brand Campaign Strategy
  • E-commerce Marketing & Strategic Partnerships